Programs

With a global perspective, global thinking, and global resources as the foundation, we aim to establish a world-renowned hospitality management college.

Undergraduate Program External Training Program

Undergraduate Program

    Hospitality Management

  • Education Objectives

    We aim to cultivate highly skilled professionals with an international, interdisciplinary, and applied orientation, capable of undertaking management and investment roles in international brand hotels and related business sectors.

  • Distinctive Program Attributes

    Practical Arts Education from EHL: Small-class practical courses covering a comprehensive range of disciplines, including catering services, culinary arts, hotel operations, and customer experience projects. Practical training takes place in hotels and restaurants, with both teachers and students jointly undertaking key operational tasks. Hands-on Teaching by Industry Experts: Through a deep collaboration model involving educational institutions and global business, the program leverages experienced practitioners, known as "Industry Professors," for immersive project-based teaching.

    Overseas Learning Opportunities: Students have the chance to participate in internships at overseas training bases or voluntarily engage in intercollegiate exchange programs for study experiences.

  • Employment Prospects

    Engaging in international brand hotel and modern upscale leisure resort operation and management, cultivating mid-to-senior level management talents adaptable to hotel trends; involvement in global hotel-related investment development and consulting industries, including consulting and management firms, e-commerce companies, health industry consulting and management companies, etc.; engagement with relevant government regulatory bodies and industry associations.

  • Major Courses

    International Service Marketing

    R&D Design Lab & Michelin Star Experience

    Service Quality & Design

    Big Data Strategy for the Hospitality Industry

    Service Cognitive Practice: Housekeeping Service

    Service Cognitive Practice: F&B Service

    Introduction de F&B Management

    Service Cognitive Practice: Kitchen Service

    Foundations of Hospitality Marketing

    Nutrition, Hygiene & Safety

    Revenue Management

    Talent Management

    Corporate Strategy

    Legal Aspects in Hospitality, Business & Data Application

    Hospitality Facilities Management & Interior Design

    Hotel Customer Management：Information and Distribution Channel

 

    E-Commerce

  • Education Objectives

    We aim to cultivate highly skilled professionals with an international, applied, and interdisciplinary background, capable of engaging in online operations, digital analysis, and management in the fields of tourism and hotel industry.

  • Distinctive Program Attributes

    Adapting to the digital transformation of the hotel industry; Establishing multi-level strategic collaborations with renowned industry enterprises such as InterContinental, Accor, Jinmao, Tencent, etc., to provide practical training and internship opportunities for our major; Offering students opportunities for overseas internships and study exchanges.

  • Employment Prospects

    Engaging in management or business operations in e-commerce enterprises, modern tourism service companies, etc. Participate in e-commerce strategy implementation, digital operations and marketing, data (big data) analysis and visualization, development and operation of mobile commerce application platforms, and work related to smart health and wellness.

  • Major Courses

    Management

    Microeconomics

    Statistics

    Introduction to E-Business

    Mobile Business

    Cross-Border E-Business

    Innovation Management in E-commerce

    Business Data Analysis

    Foundations of Data Science

    Data Visualization

    International Service Marketing

    Service Quality & Design

    Introduction to Digital Health Care

Executive Education Program

The college is committed not only to undergraduate education but also to providing various executive training courses for managers in the hotel and broader service industries. These courses aim to help them enhance leadership, management skills, and strategic thinking, ultimately achieving sustainable development for their businesses. We invite seasoned hotel and service industry management experts and industry leaders to co-teach, offering participants the latest management concepts and practical experiences to master the most effective management methods and skills. Training programs cover various modules, including leadership, strategic management, organizational change, human resources management, marketing strategy, and more. Utilizing diverse teaching methods such as classroom instruction, case analysis, teamwork, and field visits, we ensure participants engage in interactive and communicative learning experiences. We prioritize the learning experience and effectiveness for participants, and our team provides comprehensive teaching guidance and support throughout the entire process, ensuring participants successfully achieve their learning goals and gain maximum benefits.

Contact Information:yangym@sbs.edu.cn